Syllabus
Get the detailed Course Information here.
- Chapter 1: Introduction to Customer Relationship Management.
- Chapter 2: The History and Development of CRM.
- Chapter 3: Relationship Marketing and CRM.
- Chapter 4: Organization and CRM.
- Chapter 5: CRM and Data Management.
- Chapter 6: Technology and Data Platforms.
- Chapter 7: Database and Customer Data Development.
- Chapter 8: Business-to-Business CRM.
- Chapter 9: Understanding the Customer–Company Profit…n: Satisfaction, Loyalty, Retention, and Profits.
- Chapter 10: The CRM Strategy Cycle: Acquisition, Retention, and Win-Back.
- Chapter 11: Privacy and Ethics Considerations.
- Chapter 12: CRM Program Measurement and Tools.
- Chapter 13: Social Networking and CRM.
- Chapter 14: CRM Trends, Challenges, and Opportunities.
Hands on Activities (Live Labs)
- Introduction to Customer Relationship Management.
- The History and Development of CRM.
- Relationship Marketing and CRM.
- Organization and CRM.
- CRM and Data Management.
- Technology and Data Platforms.
- Database and Customer Data Development.
- Business-to-Business CRM.
- Understanding the Customer–Company Profit…n: Satisfaction, Loyalty, Retention, and Profits.
- The CRM Strategy Cycle: Acquisition, Retention, and Win-Back
- Privacy and Ethics Considerations.
- CRM Program Measurement and Tools.
- Social Networking and CRM.
- CRM Trends, Challenges, and Opportunities.
This course can be customized to fit the specific needs of the attendees and the company or industry they operate in.
Get the detailed Course Datasheet here.
Below are some of the career paths and potential opportunities after completing the course.
- Sales Managers,
- Marketing Managers
- Small Business Owners & Managers
- Consultants
- Service Providers
- Sales Representatives,
- Account Managers,
- Business Development Executives,
- Distributor Representatives
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